A rarity in this globally-focused supply chain, Sweet Dirt not only grows and sells its organically-grown, certified clean cannabis in Maine, but the brand's THC carts and concentrate packaging is also designed (by Pulp+Wire), printed and manufactured in Maine. Talk about keeping it local.
"Because Sweet Dirt Cannabis is so attentive to the root of the cannabis flower as well as the quality, it only makes sense that Pulp+Wire would design a packaging system that reflects it. Through naturally-inspired motifs, copper foil, and typography that tells a more extensive story, the packaging system for Sweet Dirt is as fresh as the flower within.
Additionally, Pulp+Wire created the packaging system by ensuring that all folding box
materials were developed, produced, printed with wind power, grown, packaged, and sold within less than a 100-mile radius. Sweet Dirt Cannabis sustainably practices what they preach and puff.
Focus on sustainable materials and waste reduction processes:
Key elements of the design include the selection of the paper board—C1S by Sappi from their Proto line—selected for its ability to hold multiple finishes, including embossing, metallic Pantone inks, copper (solvent-free and recyclable) foil, and a soft-touch finish. Pulp+Wire also selected metalized film for the bags and labels with a spot opaque white to allow for copper metallic accents along with a flexible labeling system. They also used specialized dielines to maximize the sheet and reduce waste.
Keeping a small footprint:
Pulp+Wire was able to design a product where all folding box materials were made, produced, printed with wind power, grown, packaged and sold in a less than 100-mile radius. The whole project was not only designed in Maine by P+W for Sweet Dirt, a Maine grower and producer, but also printed in Maine by J.S. McCarthy Printers in August using 100% certified wind-power, and using Proto stock (with one of the lowest carbon footprints in the industry) made only a few miles away by Sappi Paper Mill in Skowhegan, Maine."
To learn more, read the complete Portland Phoenix article, Sweet Dirt Practices What they Preach with Packaging Designed by Pulp+Wire
Or, watch the Dieline webcast for an interview with Pulp+Wire on Sweet Dirt's packaging: Decoding Sweet Dirt Cannabis with Pulp+Wire