Key elements of the design include the selection of the paper board—C1S by Sappi from their Proto line—selected for its ability to hold multiple finishes, including embossing, metallic Pantone inks, copper (solvent-free and recyclable) foil, and a soft-touch finish. Pulp+Wire also selected metalized film for the bags and labels with a spot opaque white to allow for copper metallic accents along with a flexible labeling system. They also used specialized dielines to maximize the sheet and reduce waste.
Keeping a small footprint:
Pulp+Wire was able to design a product where all folding box materials were made, produced, printed with wind power, grown, packaged and sold in a less than 100-mile radius. The whole project was not only designed in Maine by P+W for Sweet Dirt, a Maine grower and producer, but also printed in Maine by J.S. McCarthy Printers in August using 100% certified wind-power, and using Proto stock (with one of the lowest carbon footprints in the industry) made only a few miles away by Sappi Paper Mill in Skowhegan, Maine."